Honoring the world's best innovations in immersive entertainment

Aurea Award Conference

Aurea Award Conference



Past Editions

At the AUREA Award conference, creativity and innovation take center stage.

The event showcases the most exciting products, features hands-on workshops, and includes talks from industry leaders. Attendees have the unique opportunity to experience cutting-edge technologies before anyone else.

It is the vision of Michael Mack, CEO of Europa-Park and a champion for innovation in the amusement park, media, and entertainment industries. Europa-Park, which produces the event, is one of the world's leading amusement parks and a pioneer in immersive tech. Since launching in 2018, AUREA has dazzled attendees and executives alike, fostering an international community of VR, AR, XR, and MR enthusiasts.

By the Numbers

A curated audience of over 200 leaders in the immersive entertainment space

Online attendees from 20 countries across the globe

Almost 12 hours of content streamed live on location at Europa-Park

See full agenda

The fourth annual AUREA Award conference will take place on January 21st-22nd, it combines physical, virtual, and digital formats for the first time. Over the course of the two days program, attendees will have the chance to:

  • Hear keynotes from the foremost thought-leaders in the industry on the ground
  • Participate in digital panels tackling relevant topics in immersive entertainment
  • Collaborate with other attendees and experts in virtual breakout sessions
  • Make new connections during impromptu chat roulette conversations
  • Unwind at networking parties and meet fellow creators
  • Enjoy performances from exciting live acts

Former Speakers

Each year, the Award and Conference offer a space for for innovators to interact, engage, and learn. We strive to highlight the latest trends, celebrate excellence, and kickstart collaboration.  

The 3rd annual AUREA Award was entirely virtual, achieving greater international reach than ever before. The event honored the best ideas, developments, and products from mixed realities in the entertainment sector, and was headlined by speakers Amy Jupiter (Virgin Galactic, Disney) Cathy Hackl (Futures Intelligence Group), and Nils Wollny (Holoride), among others.

With an aim to make AUREA Award bigger and better, the 2nd conference put community-building in the VR and AR space at the forefront of its agenda. Speaker highlights included Kathleen Cohen (The Collaboratorium), Thomas Wagner (VR Coaster), Frank Govaere (UFA), and Oscar Award-winner Gerd Nefzer.

The inaugural AUREA Award brought representatives of the VR and AR ecosystem together to shape the entertainment of the future and recognize its pioneers. The event was the realization of Michael Mack's vision for an inspiring conference that gave the most exciting immersive tech innovations the attention they deserve.

Aurea Award 4th Annual Edition Recap Video

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