Event Overview

Bringing together technology & entertainment leaders to honor excellence in AR & VR

Annual VR Award / Jan. 15 - 16, 2020

Event Overview

Jury & Speakers

Finalists & Winners 2018

General Information

The AUREA conference & awards give creativity and innovation a stage in front of a worldwide audience of VR and AR enthusiasts - in the setting of one of the world's leading theme parks and a pioneer in immersive tech and Location Based Entertainment (LBE) itself.

Besides showcasing the most exciting products and experiences, the conference also includes workshops and talks while leaving room for networking and enjoyment. A detailed conference schedule can be found here soon.

This Year's Jury

We are currently putting together the jury for the upcoming AUREAs. The awards will again be selected by an international jury of technology pioneers and industry experts who are helping to lead the growing AR and VR sectors. Find our first jury members here.

The AUREA 2018 Jury

The inaugural AUREA Awards in November 2018 already saw 80+ entrants from all over the world and across the entire VR&AR ecosystem. An international jury of technology pioneers and industry experts who are helping to lead the burgeoning immersive sectors selected ten finalists to pitch the jury live in front of the entire audience.

Speakers, Moderators & Performances

A detailed program of the AUREA Awards & Conference on January 15 & 16, 2020 will be announced soon. Please check again later.

Winner Experience

“Meet the Miner” - Aesir interactive

Meet the Miner – WDR VR Bergwerk is an interactive VR experience for Oculus Rift where users can experience how dangerous the life of a miner was 100 years ago. Feel how it was to race down hundreds of meters into the earth in a shaky elevator. Use two hands to mine coal out of the coal bed with a virtual pickaxe and shovel it into the coal cart. Are you brave enough to face the danger that lies deep beneath the surface like they did? See for yourself and meet the miner!

Winner Innovation

"Coliseum Soccer VR" - Kynoa

Kynoa was born out of the desire to favor the VR of entertainment, and to make it accessible to the greatest number. We chose one of the most iconic arcade games, the Table Soccer or German 'Tischkicker' and recreated it in a no-physical-boundaries virtual reality. The game is particularly unique as far as mixed reality content goes and is perfectly suited for showcasing how elevated social games become with an upgrade to 3D.

Winner Interaction

"Eclipse" - BackLight

Eclipse is an immersive hyper-reality experience, a glimpse of tomorrow's cinema. As part of a rescue team, you're sent in space to investigate the disappearance of a spaceship called Eclipse. Contrary to most VR experiences dedicated to entertainment, Eclipse is not based on shooting. It's a 4 players Sci-Fi interactive short movie that lasts around 40 minutes, enhanced by physical effects, full body awareness and total freedom of movements.

Winner Creative

"Tunnel AR" - headraft

The AR App Tunnel AR by Hamburg-based headraft takes the user on a literally groundbreaking journey through one of latest singles the most successful German Hip-Hop Band 'Die Fantastischen Vier': Tunnel. We take music experience to the next level by producing an AR app that offers fans the possibility to go on an augmented and interactive journey with the band instead of being a passive spectator, literally digging a tunnel through different layers of an imaginary story world.

Winner Impact

"augmen.tv" - eyecandylab

eyecandylab's augmen.tv-platform is the AR Lens for any video. By using our technology, any video content can be overlaid with an augmented reality layer to create more immersive and interactive experiences. This could be applied also in cinemas, planetariums and other venues such as theme parks. Visitors can engage with the content and immerse themselves in a new way while our technology works on any device (smartphone, tablet or wearables, such as AR Headsets).



DNABlock is creating a simple and easy way to manage and license your digital-likeness in the new virtual world. DNABlock is shaping the industry by creating a uniform avatar format supported by an open source blockchain protocol that establishes new ethical standards and licensing protocols that protect the usage of digital avatars. Additionally, DNABlock is creating a mobile scanning solution that would allow for deployment of these avatars at scale.


"AN Entire Lifetime" - UFA Volumetric Film

A’s Volumetric Film - 'An Entire Lifetime' is a VR experience that combines human holograms and a virtual environment with a full-fledged storyline. The VR experience EIN GANZES LEBEN ('An Entire Lifetime') follows an actress named Maria as she goes on a journey through the history of German film – from a silent film scene right up to the present day. It is the first 'walkable movie' that premiered in Germany.


"PalaisPopulaire" - ...and dos Santos

For the September 2018 opening of the Deutsche Bank’s new Kulturforum in Berlin, the PalaisPopulaire, … and dos Santos created an augmented reality experience for iOS and Android that takes visitors on a journey through time. With the PalaisPopulaire TimeMachine mobile app, users can view 3D models of the palace and — with accompanying info-texts and images on interactive 3D billboards — discover the palace’s rich history throughout the years.


"Group-Reactive VR Cinema" - Animationsinstitut

With the Group-Reactive VR Cinema the Animationsinstitut presents a state-of-the-art extension to multi-user synchronized VR by combining linear films with game-like interaction. A synchronized VR cinema allows the presentation of linear VR content for a large audience in one room at the same time. The users share their experience with their seatmates while profiting from a time-synced centralized high quality sound playback.


"BIRDLY" - Allianz

The innate desire for exploration inevitably brings risks. Today, we are again on a journey to explore how disruptive technologies and innovation will change the future of living, an attitude that is communicated through the Global Allianz Explorer Program (e.g. via crowd-generated content platforms). A breathtaking full body virtual reality experience using Birdly® technology, developed together with the agency Willie Beamen, makes it possible to engage visitors at a physical event while still telling the Explorer Story.

Impressions from 2018

The inaugural AUREA Awards in November 2018 brought together ten finalists from a pool of 80+ entrants, joined by a community of industry experts from around the world for an exciting 2-day experience in Europa-Park in Southern Germany.

Apply now to pitch our all-star Jury live

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