On Friday we will meet for accreditation at 12:30 in the anteroom of the "Vineta" conference room. There you will receive your badges and the programme for the conference.
The AUREA conference & awards give creativity and innovation a stage in front of a worldwide audience of VR and AR enthusiasts - in the setting of one of the world's leading theme parks and a pioneer in immersive tech and Location Based Entertainment (LBE) itself.
Besides showcasing the most exciting products and experiences, the conference also includes workshops and talks while leaving room for networking and enjoyment.
2 Days packed with breakthrough innovation
200 curated leaders in the XR and entertainment space
12 hours of live broadcasted content from the Europa-Park
German startup holoride creates a new media category for passengers in cars. Its software reads vehicle data (IoT) and uses it in an intelligent way (AI) to create virtual worlds (VR) in real-time. The physical feedback from the car creates hyper-immersive experiences with the power to change in-car entertainment forever.
HOLOGATE BLITZ is a premium motion simulator platform, fully optimized for flying, racing, and even underwater VR experiences. ‘BLITZ’ will offer a motion sickness-free experience due to its extremely low latency and proprietary network and code design. It features a practically noiseless belt driven piston system, which can lift almost a full meter in height and can tilt ±30° in every direction. Additionally, it comes with a futuristically-styled steering wheel that can be switched from one- axis to two-axis control, offering players a wider range of game possibilities.
Whether it’s piloting a space ship in an epic space battle or speeding through another dimension in a futuristic racer, the ‘BLITZ’ is built to support the ideas that come from limitless expanse of the VR creator’s mind!
Experience history in a real historical location with Microsoft HoloLens headset. Walk in colonel's Rol Command Post back in 1944, 100 ft below the surface of Paris during World War 2 as a journalist. Learn important facts about how the French Interior Force (FFI) helped the allies free Paris of the nazis. Meet members of the resistance and discover how they lived.
Up to 10 visitors visit the CP with HoloLens on their head for 25 minutes. The location is 5300 sq.ft. size and a virtual soldier walks them through the different rooms and present them 5 differents characters during the visit.
"Insurrection 1944" (#insurrection1944) just won the "Grand Prix AR 2019" Award of 360° Film Festival in Paris.
Walk-in movies and interactive stories are now expanding our reality and bringing completely new forms of storytelling. The viewer is free to move around actors as they dynamically integrate into foreign environments. This requires new methods for the digitization of actors, which now exist for the first time by using our volumetric recording technologies.
Volucap is a world leading volumetric video and 3D capture studio creating realistic human performance for immersive media.
The new studio is available for professional commissioned productions and with its application possibilities in the areas of virtual and augmented reality is extremely interesting not only for digital media, but also for medical technology and industrial applications such as industry 4.0 or construction 4.0, as well as e-learning.
The Walt Disney Company
Tech & Business Futurist - Author of The Augmented Workforce
Cathy Hackl is a leading futurist and tech/media executive specializing in the impact emerging technologies like AR, VR, and AI, are having on communications and business. She combines emerging technologies like AR, VR, & AI with strategic foresight to take scenario planning to the next level with Futures Intelligence.
In 2019 and 2018, Linkedin recognized her as one of the Top Technology Voices on the platform globally, its highest honor. Hackl has worked on enterprise strategy, innovation, communications and developer marketing strategy and business evangelism with brands like UPS, HTC VIVE, Mozilla, Sony Pictures, Magic Leap, and Adobe.
She has been shortlisted as Technology Evangelist of the Year 2020 by the Women in IT Awards and is working on her second book, The Augmented Workforce: How AI, AR, & 5G Will Impact Every Dollar You Make (coming fall 2020).
AUREA Jury Secretary & Moderator
Partner, iconomy & Managing Director, Internet Economy Foundation
Clark Parsons it a Partner at iconomy and Managing Director of the Internet Economy Foundation.
A native of Alabama in the USA, he began his career as a journalist in Nashville, Tennesse (Daily Variety, Cable Guide, The Tennessean, Nashville Banner, Nashville Scene). He was then Editor-in-chief of a city magazine (Nashville Life), regular guest on local radio (WRLT-FM) and also worked as a consultant for rapidly-growing Internet companies like CitySearch. He was awarded a Robert Bosch Fellowship in 1997 and moved to Germany, staying on to continue his career in consulting and media management.
As the first Project Manager of the Media sector for the Industrial Investment Council, he advised US and UK Internet and media companies on locating in Germany. In 2000 he helped establish a digital TV broadcaster as its Country Manager. After working with a California-based travel-industry startup team during the height of the dot.com bubble, he returned to Germany as a broadcast media consultant at KPMG/BearingPoint. He then worked as Country Manager for an international IT business development network, establishing Germany sales channels and partnerships for companies from Israel and the Nordics.
Startup fever struck again in 2005, when Clark and a co-founder launched Vortel GmbH, a VoIP telephony company that was sold in 2008 to Inter.net. He then led a private, global leadership school for the creative industries, the Berlin School of Creative Leadership. As its Managing Director for more than 6 years, Clark helped build the school from young idea to thriving business, now well known among industry leaders from advertising, marketing, digital, entertainment, design and news media.
Having departed the Berlin School in 2015 to get back to his digital roots, Clark joined the team establishing the Internet Economy Foundation at its start in January 2016. He serves as Managing Director and is working to establish the IE.F as a noted and networked voice for the development of a strong Internet economy in Germany, Europe and worldwide. He lives in Berlin with his wife and two young digital natives.
Speaker & Moderator
Co-Founder & CEO, Spatial First
Emily Olman is CEO and Co-Founder of Spatial First, an AR cloud platform for real estate headquartered in the San Francisco Bay Area. Prior to this, Emily founded Hopscotch Interactive, a Virtual Reality company bringing new tech applications to the real estate industry. She also serves as Co-President of the Bay Area AR/VR Association in California where she advocates and evangelizes for VR/AR acceleration on a global scale. Emily started her career in the gaming industry at Gaming magazine before obtaining an MBA at UC Berkeley’s Haas School of Business, moving to Germany on a Robert Bosch Fellowship, and helping to build the Berlin School of Creative Leadership, a global business leadership program for the creative industries.
The second AUREA Award was outstanding, extraordinary, and fabulous. Following its successful premiere last year, and building on its steadily growing community, the event has become a global meeting place for the Augmented & Virtual Reality sector.