Keynote by Mate Rimac @ AUREA
Every year, the AUREA Awards recognise the most impressive developments in the fields of VR, AR, XR and MR. But AUREA is also about recognising excellence and giving those who dare to dream a platform.
For this year's keynote, we invited Mate Rimac, the CEO of Bugatti Rimac. In his keynote address, he talked about the takeover of Bugatti Automobiles, his career and many other exciting topics.
At the age of 21, Mate Rimac set about reinventing the way cars were engineered after his combustion engined 1984 BMW E30 blew during a race. Rather than replace it, he chose a much more challenging route to build his own electric powertrain – a journey that would see him spark a revolution in the automotive industry. Mate has grown the company from a specialist component manufacturer to a series production hypercar and technology powerhouse.
